META DESCRIPTION
.Search Engines don't consider Meta Description for Ranking Factor.
.But indirectly it can improve your Rankings.
.A good Meta Description improves your CTR when your website is listed in SERP.
.The more people click on your link by reading "Compelling Description about your Page", the higher weightage it will carry in rankings.
.It's an One page element, you have 100% control.
.155 Characters (Not Words.. Total Characters and it includes spaces)
.While sharing your web links on Social Sites, meta description appear below main headline.
.Be Descriptive :- it should include clear message.
.Be Persuasive :- Compel users to click your link.
.Inspire Curiosity :- Words with CTA See the above image and it has CTA "Start Your Free Demo Now"
.Your Targeted Keyword MUST be included in Meta Description.
PREVIEW Meta Title
In case you have static website and you want to have a test preview on "How your Meta Description will look in Search Results?" , then visit below link
:- - - 🆗
Meta Description Tag is Located...
I Hope you understand what are Meta Description !
Meta Keywords :
.Previously people used to manipulate this Tag by telling search engines that use the given "Keywords" to rank pages.
.Least Importance is given by Google to Meta Keywords.
.Again, Google has not made it clear that whether it has completely removed it as a factor or it is still using, because people may misuse it.
.But other search engines like Bing or Yahoo might be still considering meta keywords as a factor for ranking.
.Open THIS LINK (Or any other webpage) and press CTRL+U. You will find meta keywords tag if
it is available.
Meta Keywords Location :
.Under <Head> Tag
. <meta name="Keywords" content="" />
.You may use 10 15 keywords with different combinations of phrases.
What is SERP
Definition:-
SERP stand for Search Engine Result Page.
These are pages which displayed the result on the search engine like Google, Bing and Yandex of your search term.
About What is CTR ?
Click-through rate is the ratio of users who click on a specific link to the number of total users who view page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns. #CTR
Perfect Title and Description Length
So the question is that's on everyone's mind what is the perfect length ?
Well the perfect length for your a titles and meta descriptions, actually is not a particular character limit.
So the challenging thing about page titles and metas , is Google actually has a pixel width as a maximum length, not necessarily a numbers of characters. For example:-
if your page title, for whatever reason, was just the letter, one over and over and over again, you ones in that space, that you might be able to Ws.
So it doesn't really make sense to have a character limit for page titles.
Instead, you have a pixel width. Having said that, most pages titles are between 30 and 60 characters, and usually we want to give as many characters as possible in that spaces .There are lots of different page titles and meta description length checkers links checkers that you can use online, which will measure the pixels in your page title and show you where it's gonna be truncated .But usually we say up to 60 characters in your page title.
Now, what about meta description ?
Well, between 730 and 928 pixels, pretty difficult to track. So if you just stick to a limit of say, 130 to 140 characters, you're usually pretty safe. Just to make things even more tricky, Google actually uses different maximum page title and meta description lengths on mobile as desktops. But generally, because you need a rule to live by generally, the best rule to live by is maximum of 60 for page titles, maximum around 140 for meta descriptions. So,
let's look at example of perfect page titles. Perfect doesn't exist, but if it did, these will be it.
So, first one up here, best laptop 2019,which laptop is best for you ? Why is this good ? |
Because people are searching for best laptop 2019.
So they use that at the start of the page title, that's he target keyword.
Wallop there we go then we've got a variation of that phrase;
Which Laptop is best for you
